Honesty - The quality or state of being honest; probity; fairness and straightforwardness of conduct, speech, etc.; integrity; sincerity; truthfulness; freedom from fraud or guile.
Integrity - Steadfast adherence to a strict moral or ethical code.
Trust - Firm reliance on the integrity, ability, or character of a person or thing.
Mutual Respect - is based on the interacting parties dealing fairly with one another
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